PRIVACY POLICY

Last updated: 11/5/25

This Privacy Policy outlines how Fursentials ("we", "us", "our", or the "Site") collects, uses, and shares your personal information when you visit our website, purchase a product, or interact with our services (collectively, the “Services”). “You” refers to any user, visitor, or customer engaging with our Site.

By using our Services, you agree to the collection and use of your information as described in this policy. If you do not agree, please refrain from using the Services.

Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we’ll revise the “Last updated” date above and take any additional steps required under applicable law.

Information We Collect and Use

We collect information in order to provide our Services, communicate with you, process transactions, comply with laws, and improve your experience.

1. Information You Provide to Us

Examples include:

  • Name, address, phone number, and email

  • Billing and shipping details

  • Account login details (if applicable)

  • Items browsed, added to basket, or purchased

  • Messages or content shared with our customer support team

Some features may not work properly if certain information is not provided.

2. Information Collected Automatically (Cookies & Usage Data)

We use cookies and similar tools to collect:

  • Device and browser type

  • IP address and location

  • Pages visited and time spent

  • Interactions with emails or adverts

This helps us optimise our Site, personalise offers, and monitor performance.

3. Information from Third Parties

We may also collect data from:

  • Shopify (our website platform)

  • Payment providers (to confirm your order)

  • Advertising platforms (for marketing insights)

  • Analytics services

We treat all third-party data in line with this Privacy Policy but cannot be held responsible for how they handle your data. For more, see Third-Party Websites below.

How We Use Your Information

  • To fulfil orders: Process payments, dispatch items, provide delivery updates, and manage returns

  • To communicate: Send order confirmations, respond to queries, and offer support

  • To personalise marketing: Share product offers via email or social ads (where permitted)

  • To prevent fraud: Monitor suspicious activity and protect your account

  • To improve our services: Run analytics and optimise user experience

Cookies

We use cookies to:

  • Run our website smoothly

  • Track site performance and user behaviour

  • Power checkout and shopping features

You can manage cookies through your browser settings. Note that disabling them may impact your shopping experience.

For more on Shopify’s cookie usage, see: https://www.shopify.com/legal/cookies

When We Share Your Information

We may share your personal data with:

Type of Info Who We Share With
Name, email, order details Service providers, payment processors, and fulfilment partners
Purchase behaviour Marketing platforms, analytics tools
Site usage & browsing Shopify, email platforms, performance tracking tools

We may also share information if legally required, in response to a government request, or in connection with a business sale or restructure.

We do not use sensitive personal data to infer characteristics about you.

User-Generated Content

If you leave a product review or comment on our website, it may be visible to others. We are not responsible for how others use publicly shared content.

Third-Party Websites

We may link to third-party sites we do not control. We are not responsible for their content, privacy practices, or data use. Please review their policies before engaging with them.

Data Security

We use appropriate technical and organisational safeguards to protect your data. However, no online system is 100% secure. Please use caution and keep your login details private.

Your Rights

Depending on your location, you may have the right to:

  • Access, correct, or delete your personal data

  • Object to or limit processing

  • Request a copy of your data (data portability)

To exercise your rights, please contact us directly using the details below.

Contact Us

For any privacy-related questions, concerns, or requests, please contact:

📧 support@fursentials.co.uk

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